A Restaurant wanted to boost customer loyalty and attract more repeat customers, especially during slow weekday periods.
Solution:
- Launched a targeted email marketing campaign offering exclusive discounts and promotions for weekday dining.
- Created a customer loyalty program that rewarded frequent visitors with discounts and perks.
- Collected email addresses via in-store promotions and online forms, segmenting the list by customer preferences.
Results:
- 25% increase in weekday reservations within 3 months.
- 200% increase in email list subscribers in 6 months.
- 15% boost in average order value due to upsell promotions in the email campaigns.
