A Boutique was struggling to compete with larger online stores. Despite offering unique products, they weren’t attracting enough online traffic or converting local shoppers into loyal customers.
Solution:
- Created a local-focused content marketing strategy, including blog posts and email newsletters featuring fashion tips, seasonal trends, and product showcases.
- Optimized website for mobile and improved user experience with simplified navigation.
- Implemented SEO strategies for product pages and blogs to rank for local fashion-related keywords.
Results:
- 120% increase in organic traffic within 6 months.
- 50% rise in online sales and a 30% increase in in-store foot traffic.
- Built an engaged social media following, growing Instagram followers by 40%.
