A Landscaping Company wanted to increase leads for high-value services like lawn design and tree planting. They had previously run Google Ads but weren’t seeing much success due to poor targeting and ad structure.
Solution:
- Conducted keyword research to find high-intent search terms related to local landscaping services.
- Rebuilt their Google Ads campaigns with specific, location-based ad groups.
- Created compelling ad copy and landing pages optimized for conversions.
- Monitored and adjusted bidding strategies, focusing on local, high-competition keywords.
Results:
- 300% increase in qualified leads in 4 months.
- Reduced cost per lead by 50%.
- Increased average job size by 25% due to better targeting of high-ticket services.
